Manfrotto New Brand Campaign

MANFROTTO NEW BRAND CAMPAIGN

Manfrotto wants to celebrate this new year with an exciting new brand campaign.

This time we have gone further. This brand campaign is a clear statement of our solid role in the market. A declaration of war expressed with an extremely fine understatement: we don't need to show our product, because we are there already. Manfrotto is known, tried and tested.

From the wonderful Venice skyline, testifying clearly one of our core values, italian creativity, and the black and white atmosphere that gives the situation a stylish touch, we are distracted by something that is not there...the eye catches that something is missing, the mind realizes what is it, stating that the Manfrotto products become a part of the user so seamlessly that you don't realize that the product is there. 'Made to be, not to appear'.

Take a look at some backstage pictures taken during the shooting in Venice, San Marco square. In the scenic setting of the Venetian early morning light, to the crowded noon hour tourist rush.

THE MAKING OF