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How to Shoot Professional Food Commercials: A Step-By-Step Tutorial
COMMERCIAL · VIDEO · FOOD

How to Shoot Professional Food Commercials: A Step-By-Step Tutorial

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How to shoot cinematic tech videos like Apple
COMMERCIAL · VIDEO
September 8, 2025

How to shoot cinematic tech videos like Apple

When it comes to slick product videos, no one does them quite like Apple. They truly are the masters of the game, with the high tech, sci-fi-style slow reveal having become their trademark. This style isn’t reserved for Apple alone though, and it’s entirely possible to use this technique to make a great tech video of your own. Genius steals, after all. With some vision, a bit of resourceful thinking and the clever use of tools, you can shoot a cinematic masterpiece of your own using any everyday object.
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6 Sliders Every Filmmakers Should Know
COMMERCIAL · VIDEO
September 8, 2025

6 Sliders Every Filmmakers Should Know

If you're looking for a way to add production value to your films, one of the most useful bits of kit you can invest in is a slider. A slider allows you to move the camera along a horizontal plane to create smooth, slow movement in the direction of your choice. You can use a slider on any flat surface, or they can be mounted on a tripod or light stand. In this video we demonstrate six epic slider shots you can use in your next shoot. Follow along with the video, or read below for a full breakdown.
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Compose Your Vision - Miniature
COMMERCIAL · PHOTO · VIDEO
September 8, 2025

Compose Your Vision - Miniature

I always ask myself a lot of questions when starting a new project. Is this concept strong? What feeling will this evoke? What do I need to create depth in the image, is it through colour contrast or physical objects? How will the light reflect on the surface?
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What is creativity for David Lineton?
COMMERCIAL
September 8, 2025

What is creativity for David Lineton?

Creativity is the ability to express a vision in a stylistic, conceptual and enticing way. Style being a method in which my perspective is explored. Conceptualisation the dance between source and the tools and techniques I use. Finally, to entice refers to my inherent want to deliver beautiful images. A way to push the ordinary into a commercial realm in which people identify with a message and engage in the subject photographed. Great creativity is not necessarily obvious, it’s the perfect harmony between theory and practice.
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An interview with David Lineton
COMMERCIAL
September 8, 2025

An interview with David Lineton

Several reasons really but when I was starting out as a photographer I found myself being particularly drawn to the idea of "curating an approach". By this, I mean taking into consideration the composition of various elements within one image. Perfecting each element's potential to explore and expand the overall concept. Often, the components I wanted to photograph were inanimate. If they were animate subjects, I'd always end up considering their stillness and structural integrity.
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Compose Your Vision - Compositing in Still Life Photography
COMMERCIAL · PHOTO
September 8, 2025

Compose Your Vision - Compositing in Still Life Photography

With a background in commercial still life, I’ve had the opportunity to work at several complex projects of product photography many of which involving bottles, wine, liquids, and other “difficult” items to deal with. I am very passionate about narration and creativity, so when it comes to still life, I like very often to add action to improve the image storytelling effect.
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Compose Your Vision - Satisfying stop-motion loops
COMMERCIAL · VIDEO
June 5, 2024

Compose Your Vision - Satisfying stop-motion loops

Creativity is a special kind of feeling. It makes me feel excited, focussed and, when the stars align, can make magical things happen. Being creative is not something that is ‘on’ all the time. I have to be in the right mood to get my creative gears going. But when that happens, I try to hold onto this feeling as long as I can. This project is a visual hommage to that creative mood. A playful typographic experiment that resulted in a satisfying stop-motion loop. Which you can watch again and again… and again.
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