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How to make a stop motion commercial that breaks the mould
VIDEO

How to make a stop motion commercial that breaks the mould

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How to Shoot Professional Food Commercials: A Step-By-Step Tutorial
VIDEO · COMMERCIAL · FOOD
September 8, 2025

How to Shoot Professional Food Commercials: A Step-By-Step Tutorial

While we are filmmakers and content creators first, the team at Syrp Lab are also huge foodies. It’s not just about trying new restaurants, recipes and the latest trends (although there is plenty of that!). We’re also interested in seeing how the next generation of creators are filming and using technology to showcase food and drink in new and exciting ways. We’ve all seen the crazy-delicious food photography and filmmaking splashed across social media, with food looking so good you can almost taste it through the screen.
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How to shoot cinematic tech videos like Apple
VIDEO · COMMERCIAL
September 8, 2025

How to shoot cinematic tech videos like Apple

When it comes to slick product videos, no one does them quite like Apple. They truly are the masters of the game, with the high tech, sci-fi-style slow reveal having become their trademark. This style isn’t reserved for Apple alone though, and it’s entirely possible to use this technique to make a great tech video of your own. Genius steals, after all. With some vision, a bit of resourceful thinking and the clever use of tools, you can shoot a cinematic masterpiece of your own using any everyday object.
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6 Sliders Every Filmmakers Should Know
VIDEO · COMMERCIAL
September 8, 2025

6 Sliders Every Filmmakers Should Know

If you're looking for a way to add production value to your films, one of the most useful bits of kit you can invest in is a slider. A slider allows you to move the camera along a horizontal plane to create smooth, slow movement in the direction of your choice. You can use a slider on any flat surface, or they can be mounted on a tripod or light stand. In this video we demonstrate six epic slider shots you can use in your next shoot. Follow along with the video, or read below for a full breakdown.
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Compose Your Vision - Miniature
VIDEO · PHOTO · COMMERCIAL
September 8, 2025

Compose Your Vision - Miniature

I always ask myself a lot of questions when starting a new project. Is this concept strong? What feeling will this evoke? What do I need to create depth in the image, is it through colour contrast or physical objects? How will the light reflect on the surface?
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Compose Your Vision - Levitation Photography
VIDEO · PHOTO
September 8, 2025

Compose Your Vision - Levitation Photography

Real-Levitation Photography is a testament to finding beauty in the surrealism of moving subjects in the air. It is a celebration of the transient moments happening all around us every day that we barely seem to notice. For this project, I am bringing it back to where real levitation got its start: Footwear. I will be highlighting some of the world’s most coveted sneakers, alongside NBA style legend, Lance Fresh.
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Compose Your Vision - Satisfying stop-motion loops
VIDEO · COMMERCIAL
June 5, 2024

Compose Your Vision - Satisfying stop-motion loops

Creativity is a special kind of feeling. It makes me feel excited, focussed and, when the stars align, can make magical things happen. Being creative is not something that is ‘on’ all the time. I have to be in the right mood to get my creative gears going. But when that happens, I try to hold onto this feeling as long as I can. This project is a visual hommage to that creative mood. A playful typographic experiment that resulted in a satisfying stop-motion loop. Which you can watch again and again… and again.
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