What is creativity for David Lineton?


David Lineton

London-based photographer David Lineton's bold and graphic still life is a celebration of engaging and creative ideas as well as technical nuance and skill. Engaging experience and attention to detail, David brings a unique and premium quality to every brief. 
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Creativity is the ability to express a vision in a stylistic, conceptual and enticing way. Style being a method in which my perspective is explored. Conceptualisation the dance between source and the tools and techniques I use. Finally, to entice refers to my inherent want to deliver beautiful images. A way to push the ordinary into a commercial realm in which people identify with a message and engage in the subject photographed. Great creativity is not necessarily obvious, it’s the perfect harmony between theory and practice.Creative innovation is made easy work when a brand’s identity is so rooted in style and sophistication. From there, we can focus on the storytelling that frames the desirability of the products.

What I think of as creativity, might be something totally different to someone else. Creativity is highly personal. It gives me a deep sense of satisfaction. For me, creativity is an approach that is novel, perhaps surprising and fun. Yes, don’t forget about fun. Make sure you experiment – being experimental and playful is a big part of being creative. And as Maya Angelou said – “You can’t use up creativity. The more you use, the more you have.” 

"The creative role of the photographer often means that you have to jump in to a brands thought process. From there you contribute to it’s fresh, visual approach."

Gear used

MT055CXPRO4 MT055CXPRO4

055 Carbon Fiber 4-Section Tripod with Horizontal Column

$599.95
Weight 4.96 lbs
Leg Sections 4
Maximum Height 66.93 in
Min Height 3.54 in
Closed Length 21.26 in
Maximum Height (with Center Column Down) 55.12 in
Bubble Spirit Level (No.) 1
Carrying Bag Included none
Center Column rapid
Upper Disc Diameter 2.36 in
Top Attachment 3/8″ screw
Color Black
Easy Link Yes
Leg Type Single
Leg Angles 25°,46°,66°,88°
Leg Lock Type Flip Lock
Legs Tube Diameter 1.15- 0.98- 0.8- 0.63 in
Material Carbon Fiber
Maximum Working Temperature 140 °F
Minimum Working Temperature -22 °F
Safety Payload UNI/PdR 105:2021 44.09 lbs
Manfrotto 410 Junior Geared Tripod Head 410

410 Junior Geared Tripod Head, easy to use ergonomic knobs

$349.95
Weight 2.69 lbs
Base Diameter 2.36 in
Material Aluminum
Front Tilt -30° / +90°
Safety Payload Weight 11.02 lbs
Bubble Spirit Level (No.) 1
Plate Type 410PL
Color Black
Ball Locking No
Top Attachment 1/4″ screw, 3/8″ screw
Degrees of Rotation for Each Full Turn of Handle 7.2 °
Easy Link No
Friction Control No
Head Type Geared Head
Independent Pan Lock yes
Independent Tilt Lock yes
Lateral Tilt -90° / +30°
Maximum Working Temperature 140 °F
Minimum Working Temperature -22 °F
Pan Bar Included No
Pan Drag NONE
Panoramic Rotation 360 °
Quick Release Yes
Tilt Drag NONE
Working Height 5.12 in
475B 475B

Black Aluminum Black Pro Geared Tripod w/ Column

$559.95
Weight 9.48 lbs
Leg Sections 3
Maximum Height 74.02 in
Min Height 16.93 in
Closed Length 31.5 in
Maximum Height (with Center Column Down) 63.78 in
Bubble Spirit Level (No.) 1
Carrying Bag Included none
Center Column geared
Upper Disc Diameter 2.36 in
Top Attachment 3/8″ screw
Color Black
Easy Link No
Leg Type Single
Leg Lock Type Flip Lock
Legs Tube Diameter 1.39- 1.16- 0.98 in
Material Aluminum
Maximum Working Temperature 140 °F
Minimum Working Temperature -22 °F
Safety Payload UNI/PdR 105:2021 44.09 lbs