What is creativity for David Lineton?
Creativity is the ability to express a vision in a stylistic, conceptual and enticing way. Style being a method in which my perspective is explored. Conceptualisation the dance between source and the tools and techniques I use. Finally, to entice refers to my inherent want to deliver beautiful images. A way to push the ordinary into a commercial realm in which people identify with a message and engage in the subject photographed. Great creativity is not necessarily obvious, it’s the perfect harmony between theory and practice.Creative innovation is made easy work when a brand’s identity is so rooted in style and sophistication. From there, we can focus on the storytelling that frames the desirability of the products.
What I think of as creativity, might be something totally different to someone else. Creativity is highly personal. It gives me a deep sense of satisfaction. For me, creativity is an approach that is novel, perhaps surprising and fun. Yes, don’t forget about fun. Make sure you experiment – being experimental and playful is a big part of being creative. And as Maya Angelou said – “You can’t use up creativity. The more you use, the more you have.”
"The creative role of the photographer often means that you have to jump in to a brands thought process. From there you contribute to it’s fresh, visual approach."
Gear used
MT055CXPRO4
055 carbon fibre 4-section photo tripod
| Weight | 2.25 kg |
| Leg Sections | 4 |
| Maximum Height | 170 cm |
| Min Height | 9 cm |
| Closed Length | 54 cm |
| Maximum Height (with Center Column Down) | 140 cm |
| Bubble Spirit Level (No.) | 1 |
| Carrying Bag Included | none |
| Center Column | rapid |
| Upper Disc Diameter | 60 mm |
| Top Attachment | 3/8″ screw |
| Colour | Black |
| Easy Link | Yes |
| Leg Type | Single |
| Leg Angles | 25°,46°,66°,88° |
| Leg Lock Type | Flip Lock |
| Legs Tube Diameter | 29.2, 24.8, 20.4, 16 mm |
| Material | Carbon Fiber |
| Maximum Working Temperature | 60 °C |
| Minimum Working Temperature | -30 °C |
| Safety Payload UNI/PdR 105:2021 | 20 kg |
410
410 Junior Geared Tripod Head, easy to use ergonomic knobs
| Weight | 1.22 kg |
| Base Diameter | 60 mm |
| Material | Aluminium |
| Front Tilt | -30° / +90° |
| Safety Payload Weight | 5 kg |
| Bubble Spirit Level (No.) | 1 |
| Plate Type | 410PL |
| Colour | Black |
| Ball Locking | No |
| Top Attachment | 1/4″ screw, 3/8″ screw |
| Degrees of Rotation for Each Full Turn of Handle | 7.2 ° |
| Easy Link | No |
| Friction Control | No |
| Head Type | Geared Head |
| Independent Pan Lock | yes |
| Independent Tilt Lock | yes |
| Lateral Tilt | -90° / +30° |
| Maximum Working Temperature | 60 °C |
| Minimum Working Temperature | -30 °C |
| Pan Bar Included | No |
| Pan Drag | NONE |
| Panoramic Rotation | 360 ° |
| Quick Release | Yes |
| Tilt Drag | NONE |
| Working Height | 13 cm |
475B
Aluminium Pro Geared Tripod with Geared Column - Black
| Weight | 4.3 kg |
| Leg Sections | 3 |
| Maximum Height | 188 cm |
| Min Height | 43 cm |
| Closed Length | 80 cm |
| Maximum Height (with Center Column Down) | 162 cm |
| Bubble Spirit Level (No.) | 1 |
| Carrying Bag Included | none |
| Center Column | geared |
| Upper Disc Diameter | 60 mm |
| Top Attachment | 3/8″ screw |
| Colour | Black |
| Easy Link | No |
| Leg Type | Single |
| Leg Lock Type | Flip Lock |
| Legs Tube Diameter | 35.4, 29.5, 25 mm |
| Material | Aluminium |
| Maximum Working Temperature | 60 °C |
| Minimum Working Temperature | -30 °C |
| Safety Payload UNI/PdR 105:2021 | 20 kg |