What is creativity for David Lineton?
Creativity is the ability to express a vision in a stylistic, conceptual and enticing way. Style being a method in which my perspective is explored. Conceptualisation the dance between source and the tools and techniques I use. Finally, to entice refers to my inherent want to deliver beautiful images. A way to push the ordinary into a commercial realm in which people identify with a message and engage in the subject photographed. Great creativity is not necessarily obvious, it’s the perfect harmony between theory and practice.
Creativity is the ability to express a vision in a stylistic, conceptual and enticing way. Style being a method in which my perspective is explored. Conceptualisation the dance between source and the tools and techniques I use. Finally, to entice refers to my inherent want to deliver beautiful images. A way to push the ordinary into a commercial realm in which people identify with a message and engage in the subject photographed. Great creativity is not necessarily obvious, it’s the perfect harmony between theory and practice. Creative innovation is made easy work when a brand’s identity is so rooted in style and sophistication. From there, we can focus on the storytelling that frames the desirability of the products.
"The creative role of the photographer often means that you have to jump in to a brands thought process. From there you contribute to it’s fresh, visual approach."
